One of the reasons I like to connect with people is because, well.. I like to connect with people. But nowadays - no one has time to connect. And few people can take time off of their busy schedule to take a course. Including real estate agents.
But there are some benefits to taking courses from highly skilled and creative people. You get the benefit of leaving your bubble and thinking about your business from a different point of view. In some cases a radically different point of view. And in some cases - that's a good thing.
Real estate agents have been changing over the past few years from people who help individuals buy and sell homes to personalities online (Sandra Rinomato for example) that are seen as cool, extremely knowledgeable about the business - AND can still help an individual buy or sell their next property.
Online video is one of the first places a potential new client will "meet" you. That's a big deal, so you'll want that first impression to be spot-on.
But video is only a tool to communicate - it is your responsibility to communicate effectively and deliver a home run every time.
Wanna deliver gold to your viewers online - here are some tips:
1. People are not really listening to you. Well they are, but not really. Most communication is non verbal so you have to be aware of what your body is doing - especially your FACE - because that is exactly where your audience is going to be looking.
2. "We'll fix it in post" - strike that sentence from your consciousness. While some things can be fixed in the editing phase - it can't save a bad video presenter. If you don't shine, your audience will click away - no matter how many fancy effects you layer on top of your video
3. Be prepared to serve your audience. Understand what they want to see and base your videos on that. It's good that you know all the stats and figures of the latest housing number - but the Toronto Real Estate Board puts out that info every month - and it is not riveting information. So - it's important to think about what you are going share with your audience and why.
This may seem like a lot, but it doesn't have to be. My team and I have been shooting corporate films, travel films and real estate projects for years now. Actually - we live, breath and eat film so I'm glad you're reading this. If you liked this content, share it will a colleague of yours and if you would like to go more depth watch out for our intro seminar to Presenting on Video. Coming in early 2014